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Acquire New Subscribers (or Members) for 60% Less With Referral Marketing

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When Aimen Barma was VP Marketing for Audible, she discovered that referral marketing was the cheapest of all her new subscriber acquisition channels. Cheaper than PPC, co-registration, online ads, rented lists, affiliates ... in fact, her financial analysis showed referral acquisitions were 60% cheaper than any other paid media.This month I asked her to come present to our Subscription Site Insider Members all the details of what works in referral marketing. (An on-demand replay of this webinar...

 

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Anne Holland

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