Acquire New Subscribers (or Members) for 60% Less With Referral Marketing

When Aimen Barma was VP Marketing for Audible, she discovered that referral marketing was the cheapest of all her new subscriber acquisition channels. Cheaper

When Aimen Barma was VP Marketing for Audible, she discovered that referral marketing was the cheapest of all her new subscriber acquisition channels. Cheaper than PPC, co-registration, online ads, rented lists, affiliates ... in fact, her financial analysis showed referral acquisitions were 60% cheaper than any other paid media. This month I asked her to come present to our Subscription Site Insider Members all the details of what works in referral marketing. (An on-demand replay of…...

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