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4 Common Recurring Billing Mistakes TechSmith Makes: How NOT to Handle Annually Charged Customers

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I am a fan of TechSmith. We use their Camtasia software for some of our on-demand tutorials and I was impressed to discover their service team frequently monitors Twitter looking for customer questions and concerns to answer. But when I got an email receipt out of the blue from them this week, when as far as I'd known I hadn't bought anything in months, it was definitely a WTF?! moment. And it's one that I fear many subscription-based businesses are causing in their annual customer bases - needl...

 

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Anne Holland

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