34% of Subscription & Membership Site Benchmark Reports Are Sold Outside the USA

Normally, I’d expect anywhere from 7-17% of sales for a paid content b2b product to be made to customers outside the US. That’s based
Normally, I'd expect anywhere from 7-17% of sales for a paid content b2b product to be made to customers outside the US. That's based on a bazillion years of real-life experience. (OK, not a bazillion, I'm still in my 40s, but you get the picture.) However, so far 34% of the customers for our new Subscription & Membership Site Benchmark are international. It's a clean split between Canadians and Europeans. What does that mean for the site…...

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