November 22, 2009

ECard Holiday Card Campaigns – Great Word of Mouth Traffic Drivers

According to this story in MarketingVox, OfficeMax and Intel are both launching ecard campaigns to drive extra traffic during the holidays. Although, subscription sites such as AmericanGreetings.com have built multi-million dollar businesses around paid ecards, chances are most subscription sites will use ecards as a traffic driver. In the past, ad-supported sites such as ChristianityToday.com and Canadian portal Sympatico.ca have successfully used ecards for traffic driving. So, why shouldn’t membership and subscription sites try them as…

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34% of Subscription & Membership Site Benchmark Reports Are Sold Outside the USA

Normally, I’d expect anywhere from 7-17% of sales for a paid content b2b product to be made to customers outside the US. That’s based on a bazillion years of real-life experience. (OK, not a bazillion, I’m still in my 40s, but you get the picture.) However, so far 34% of the customers for our new Subscription & Membership Site Benchmark are international. It’s a clean split between Canadians and Europeans. What does that mean for the site…

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