Acceptable Ads Committee Announces New Mobile-Specific Ad Criteria

Last week, Eyeo, parent company of Adblock Plus, announced new mobile-specific criteria developed by the independent Acceptable Ads Committee over the last several months.

Last week, Eyeo, parent company of Adblock Plus, announced new mobile-specific criteria developed by the independent Acceptable Ads Committee over the last several months. To create the new criteria, the committee commissioned a study and reviewed the results. The committee also surveyed 2,000 ad-blocking users to find out what they find the most disruptive about mobile ads. The new criteria address ad placement, size and animation. Eyeo said it will work closely with its partners to enforce the new mobile-specific ad criteria....

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!