August 23, 2018

Last week, Eyeo, parent company of Adblock Plus, announced new mobile-specific criteria developed by the independent Acceptable Ads Committee over the last several months. To create the new criteria, the committee commissioned a study and reviewed the results. The committee also surveyed 2,000 ad-blocking users to find out what they find the most disruptive about mobile ads. The new criteria address ad placement, size and animation. Eyeo said it will work closely with its partners to enforce the new mobile-specific ad criteria.