Spotify to Buy Bill Simmons’ The Ringer for an Estimated $196M
A day after announcing its fourth quarter 2019 results, streaming audio platform Spotify announced its intent to acquire Bill Simmon’s The Ringer. This acquisition will help Spotify expand its content catalog with sports and pop culture podcasts and The Ringer website, as well as reach new audiences. Bill Simmons, a former ESPN personality, started The Ringer in 2016. Spotify did not disclose terms of the deal, but Variety reports that the company may be paying as much as $196 million cash for The Ringer. The acquisition is expected to close during the first quarter of 2020.
Spotify to Buy Bill Simmons’ The Ringer for an Estimated $196M Read More »