Insight to drive subscription growth

Join

October 4, 2019

illustration of the number five, representing the five subscription business topics for this column, Five-on-Friday

Five on Friday: Price Cuts, Subscription Boxes and Replacing Revenue

Auto-renew Subscription, Business Services, Business Strategy, Consumer Services, Entertainment and Streaming, Freemium, News, Paywall, Product Development, Revenue and Sales, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Subscription companies facing increased competition are trying different tactics to attract and retain subscribers. For example, this week Sony is slashing PlayStation Now subscription prices as new gaming services come online. Also, Netflix is allowing nonsubscribers free access to the pilot episode of Bard of Blood, a Netflix original. In other subscription news, a new report shows that more than half of online shoppers subscribe to a subscription box, Apple News+ is expanding beyond the U.S. and Canada, and eMarketer reveals how some publishers are replacing revenue lost from ad blocking.

Five on Friday: Price Cuts, Subscription Boxes and Replacing Revenue Read More »

Rent the Runway Experiences Operational Issues, Delaying Orders

Business Operations, News /

Clothing rental service Rent the Runway is experiencing serious operational problems, causing delays in orders. As a result of the problems, the company said it will not accept new event rental requests with delivery dates prior to October 15 and, for now, it is not taking on new subscribers. Current subscribers can expect one- to two-day delays on its orders, reports Vox/Recode.

Rent the Runway Experiences Operational Issues, Delaying Orders Read More »