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May 31, 2019

illustration of the number five, representing the five subscription business topics for this column, Five-on-Friday

Five on Friday: Emotional Advertising, Life After Print and GoT

Auto-renew Subscription, Business Services, Consumer Services, Entertainment and Streaming, Magazines, Metered Subscription, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only /

We cant replace the anticipation of the final season of Game of Thrones, but in this weeks edition of Five on Friday, we hope to peak your interest with some fun facts about GoT. We will also share some fascinating findings about the future of subscriptions from Zuoras The End of Ownership report, the Boston Globe becoming the first newspaper to have digital subscribers outweigh print subscribers, how some magazines have survived a life without print, and the new trend toward emotional advertising. [Have a topic to suggest? Email me at dneuts@subscriptioninsider.com with your ideas!]

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Automattic Acquires Prospress to Improve WooCommerce Subscriptions

Business Services, Mergers and Acquisitions, News, Payment Processing, SaaS and Cloud Services, Technology /

Last week, Automattic announced that it acquired Prospress to jointly develop WooCommerce Subscriptions, an ecommerce recurring payment solution, to make it a more unified subscriptions experience. If you havent heard of Automattic, you have likely heard of some of their products and services including WordPress.com, WooCommerce, Akismet, Longreads, Simplenote. Jetpack and Gravatar. Terms of the deal were not disclosed. Prospress founder Brent Shepherd will lead the transition.

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