June 26, 2018

Eligible YouTube Creators Can Now Offer Channel Memberships

Eligible YouTube creators have two new opportunities to monetize their work: channel memberships and merchandise sales. YouTube announced the news on its blog last Friday. With new channel memberships, viewers pay $4.99 a month to get special badges, new emojis, members-only posts in the Community tab and access to unique perks offered by creators which could include exclusive livestreams, extra videos, news, early access to ticket sales or even shout-outs. YouTube will get 30 percent of revenue, and creators will get 70 percent.

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How to Leverage a Closed Data Pool Business Model

In a “Closed Data Pool’ model, companies (and many times they are competitors) contribute proprietary data to a central, neutral data company. The data company aggregates the data and sells aggregate views of the data back to the very companies that contributed to it. Madness you say? Not really.

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