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April 20, 2018

Five on Friday: Marketing Trends, Twitter Bots and Top Jobs

Auto-renew Subscription, Business Media and Publishing, Business Operations, Business Services, Consumer Services, Metered Subscription, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Only, Subscription Business Marketing /

TGIF. You made it to the end of the week! Woo hoo. Kick back, relax and take a few minutes to skim our weekly Five on Friday. In this weeks edition, we bring you top subscription jobs, Pew Research Center shares the latest research on Twitter bots, Ann Handley talks about the trend toward long-form content, Digiday reports on news publishers seeing an influx of subscriptions from an interest in local politics, and Hubspot shares top marketing design trends for 2018.

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Apple to Launch New Apple News Product as Premium Subscription

Auto-renew Subscription, Business Operations, Business Strategy, Consumer Services, Industry Announcements, Magazines, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscription Apps /

A month after disclosing an agreement to buy digital magazine app Texture, Apple (NASDAQ: AAPL) announced plans to create a new premium subscription Apple News product, integrating it with Texture. According to Bloomberg, the goal behind the strategy is to generate new revenue from content and services. Apple is in the process of acquiring Texture for an undisclosed sum. The magazine app, previously called Next Issue, gives subscribers unlimited access to up to 200 magazines for $9.99 a month.

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