February 23, 2018

CBS Corporation Reports Record Revenue and Earnings for Q4 and 2017

CBS Corporation (NYSE: CBS.A and CBS) reported strong fourth quarter and full-year 2017 financials last week, including revenue of $3.9 billion, an 11 percent increase over the same period in 2016. Revenue for the full year was $13.7 billion, a 4 percent increase over 2016. For the quarter, CBS had adjusted diluted earnings per share of $1.20, an 8 percent increase. For the year, CBS had adjusted diluted earnings per share of $4.40, a 7 percent increase These figures are all-time highs for quarterly and annual revenue and adjusted diluted earnings per share.

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Five on Friday: Loyalty, Ad Blocking and Product Promo

Looking for an escape from the tragic news and heated politics of the week? Check out this weeks Five on Friday, chock full of ideas and tips for you to grow your subscription business. In todays edition, Digiday explores how publishers are moving away from vanity metrics like pageviews and toward loyalty metrics like time spent on site. Also this week, the Hollywood Reporter looks at who is winning the streaming video war, Shopify offers five creative ways to promote a product, Marketing Profs shares tips on how to get a high search engine ranking, and Marketing Tech News shares five strategies for fighting ad blockers.

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