The Atlantic Warns Ad Blocking Readers: Whitelist or Pay
The Atlantic is the latest publication to tell ad-blocking readers that they must whitelist their site or pay $3.99 per month or $39.99 per year for an ad-free experience, reports Digiday. This change will coincide with the magazine’s move to a more secure https site. Digiday says The Atlantic has been testing this change since October with a “soft wall” where ad-blocking readers could still access the site by closing a pop-up window. No more. The new policy was implemented Monday, April 10.
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