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MailPop: How to Bootstrap a Subscription Service During COVID

MailPop: How to Bootstrap a Subscription Service During COVID

Screen-free, educational learning activities for kids ages 5 to 10

What do you get when you combine bored kids, entrepreneurial parents and a pandemic? MailPop, an educational newsletter and paper toy subscription service designed for kids 5 to 10. The idea was born last year as Daniel and Sigalit Somech struggled to keep their children, ages 3 and 5, engaged and excited about learning in a screen-free way. The genesis Daniel lost his job during COVID and was frustrated with his search for a new position. At the peak of COVID, many employers imposed hiring free...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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