Delivering Donations: How Nonprofits Can Use Subscription Marketing to Build Recurring Revenue

A growing number of charitable organizations are looking to build ongoing relationships with donors, and they are doing so by learning and adapting the techniques refined by marketers at subscription companies.

Source: Bigstock

In 2012, in a statement against the commercialism of Black Friday and Cyber Monday, people at "The 92nd Street Y," a New York cultural institution, launched Giving Tuesday. Its success since then has been both material and inspirational:

(Source: Wikipedia) Facilitating gifts of $10 million that first year to $168 million in 2016, Giving Tuesday has made a thematic bookend to the Thanksgiving holiday. Moreover, looking ahead to this year, trendlines are looking good. For e...

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