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The Role of Usage Data: What It Means & What It Can Do for You

In the latest article in our “Best of Subscription Show” series, Patrik Bruce, lead product manager at DigitalRoute, breaks down usage data and how it applies to subscription businesses.

In a world that’s filled with ways to track data, not all data is created the same. Usage data is considered the “next frontier” in the subscription business industry -- but why? Market research and studies point to a shift in how companies sell and deliver services. Now more than ever, measuring usage data has become very important for industry verticals. Patrik Bruce, lead product manager at DigitalRoute, has been in the business of building applications on usage data for over 15 years. During...

 

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Alexis Miller

Alexis Miller is a writer, podcast host, creator, and digital marketer. She has a degree in Journalism and Entrepreneurship from the University of St. Thomas. Alexis is a published writer, covering topics that range from health/wellness to business to creative writing. Alexis has years of experience creating digital marketing strategies for start-up, non-profit and established for-profit organizations. She is an avid world-traveler, dedicated reader and outdoor sports enthusiast. She lives with her husband, Sean, and their two Australian Shepherds, Josie and Heath.
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