The 24/7 world of social media has raised expectations for customer service, and it can literally make or break a subscriber's experience with your company. If you meet or exceed a subscriber's expectations, you will improve retention and perhaps gain new subscribers as your customers tell others about how great your service is. On the flip side, if you fail, you are likely to lose a customer, and they will tell their friends and family - and may even post to their social media platforms - about...
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