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Why Customer Onboarding is the Most Important Process in Your Company

Robert Skrob, President/Owner of Membership Services, Inc., shares his insight and experience on the onboarding process and demonstrates why it’s one of the most important aspects of running a subscription business.

Want to know what the single biggest opportunity in subscription businesses is? According to Subscription Show 2021 speaker, Robert Skrob, it’s customer onboarding. Customer onboarding is the process through which a customer moves after subscribing. It’s during this process that companies can educate their subscribers on how to use their product; address common concerns or questions; and, most importantly according to Skrob, upsell the customer. “Your onboarding is usually the thing that’s most ...

 

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Alexis Miller

Alexis Miller is a writer, podcast host, creator, and digital marketer. She has a degree in Journalism and Entrepreneurship from the University of St. Thomas. Alexis is a published writer, covering topics that range from health/wellness to business to creative writing. Alexis has years of experience creating digital marketing strategies for start-up, non-profit and established for-profit organizations. She is an avid world-traveler, dedicated reader and outdoor sports enthusiast. She lives with her husband, Sean, and their two Australian Shepherds, Josie and Heath.
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