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The Secret Behind Adobe’s Recurring Revenue Success

Matt Wegner, Head of Global Payments & Risk at Adobe, discusses how a data-driven operating model has revolutionized the way Adobe does recurring business.

It’s no mystery that Adobe is one of the largest subscription companies in the world. Since they pivoted to a subscription model for their 100 products in 2012, they’ve seen exponential growth. What’s their secret to recurring revenue success? After all, many subscription businesses experience a plateau in revenue, especially with subscription fatigue running rampant. One of the key elements to their success is Matt Wegner, Adobe’s Head of Global Payments & Risk. For the last 25 years, he’s ...

 

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Alexis Miller

Alexis Miller is a writer, podcast host, creator, and digital marketer. She has a degree in Journalism and Entrepreneurship from the University of St. Thomas. Alexis is a published writer, covering topics that range from health/wellness to business to creative writing. Alexis has years of experience creating digital marketing strategies for start-up, non-profit and established for-profit organizations. She is an avid world-traveler, dedicated reader and outdoor sports enthusiast. She lives with her husband, Sean, and their two Australian Shepherds, Josie and Heath.
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