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The Keys to Building a Robust Subscription Business

keylight founder and CEO, Dr. Marco Sarich, shares his blueprint for creating a robust subscription business including six key action items.

Subscriptions continue to rise in popularity, despite rising subscription fatigue and macroeconomic factors affecting the global marketplace. Subscriptions inherently have a certain level of sustainability and robustness that insulates them from disruption and competition. In a way, subscriptions future-proof businesses, making them an attractive revenue model for many organizations. Subscriptions may be easy to replicate, but it’s much harder to turn them into a robust and successful revenue mo...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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