Earlier this month Ekaterina Kouznetsova, a recent graduate of the University of Texas at Dallas, launched ArtMail, a subscription art service that connects international artists with ArtMail subscribers, reports Culture Map Dallas. ArtMail curates art for subscribers by finding emerging international artists specializing in various styles (e.g., abstract, impressionist, etc.) and selecting art that meets each subscriber’s style preferences. ArtMail’s vision: making it effortless to buy incredible art and discover international artists.
“We make art accessible for those who don’t know where to look or don’t have the time to search,” says the ArtMail website. “As passionate art collectors, we know how difficult it is to find exquisite art. We’re not talking about any old art print at the store. We’re talking about one-of-a-kind pieces not available anywhere else. Art that has a story, art that truly brightens up your life, art that inspires.”
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With prices ranging from $54 to $79 per piece, subscribers receive an exclusive 8 x 10 art print with their choice of professional framing or simply matted. When subscribers join the service, they select their favorite pieces out of several art collections to give ArtMail curators a sense of the subscriber’s style. Then they choose whether they want framed or unframed prints, their desired frequency – monthly, every other month, or every three months, and whether they want to pay per piece, or month, or annually.
Curated by international ‘art watchers,’ each ArtMail piece includes a full biography of the artist, along with access to insider interviews and a gallery of similar work. According to Culture Map Dallas, featured artists come from more than 20 countries, and each artist receives a commission on each print sold.
Art is shipped on the 25th of each month, and shipping is free within the U.S. including Alaska and Hawaii. Subscribers who don’t like a particular print can return it within two weeks of receipt, no questions asked. They can request a refund or a different print. Subscribers can cancel their service at any time.
The service is currently in ‘pre-sale’ mode, offering discounted prices on multiple plans and options. The current offer is a 15 percent discount off the first month.
This is another great example of how the subscription model has made it possible for a founder to bring an innovative product or service to market. Art lovers, whether long-time collectors or new to the art world, have the opportunity to discover and own pieces of art from artists they might not otherwise have access to. At the same time, the artists get additional exposure and commission for their work, and ArtMail fulfills its mission of bringing art and art patrons together.
We also love that ArtMail makes it simple for subscribers to sign up. Their website is easy to navigate with four main pages (home, about, questions and subscriber), sample pieces, a simple but personalized subscription process with multiple options and a pre-sale promotion to encourage new subscribers to try the service out.