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FT Focuses on UX with New iPad App, Promises Payment Innovation Coming
- April 5, 2013
The Financial Times (FT) released a second iteration of its Web-based HTML5 iPad app this week that focuses much more on user experience as the way readers prefer to interact…
Case Study Lessons: Use Google ‘Standout’ Tag to Highlight Featured Content in Search Rankings
- June 6, 2013
…trick for highlighting featured content: using Google’s “standout” HTML tag.This one line of code can be used up to seven times in one week to highlight featured content on a…
Subscription Headlines Round-Up
- January 16, 2015
…Content With new Charlie Hebdo cover, news value should have prevailed New York Times Google News now will crawl & index images hosted off your domain name Search Engine Land…
Google Changing the Game for Email Marketers Yet Again
- April 16, 2014
…does — exactly what form it will take. In the meantime, though, ClickMail recently offered some tips for marketers in anticipation based on how things look now:1) Your HTML code…
The Houston Chronicle Launches Subscription Site With Teensy Tiny ‘Subscribe’ Button
- November 29, 2012
…look like. The new site, built in HTML5, is super-clean, with eye-friendly big type, smoother navigation. And it looks equally great whether you view it on your PC, tablet or…
Hearst Gains 800,000 Digital Subscribers in 2012, 266% Growth from 2011
- January 7, 2013
…comics), but only recently created a version using HTML instead of Flash that can be viewed on the iPad (thoroughly reviewed by TechHive). The advancement is sure to lead to…
Subscription Site Zacks Investment Research Looking for Marketing Manager
- January 9, 2013
…opens, clicks, etc) Back end metrics (i.e., Test cells, campaign comparisons, market conditions, etc). Light HTML code development: Adjust marketing materials within Zack’s tuner Change source code IDs in/out of…
Case Study Lessons: Create Multiple Newsletters and Gift Offers to Engage More Audiences
- July 10, 2014
…site visitors and subscribers. The newsletters can vary from “What’s New” to health topics. Each has its own look and feel but follows a basic format: HTML formatting, including a…
Google Currents to Sell Subscriptions After Re-Launch as Google Play Newsstand
- November 22, 2013
…that mixes and matches stories about topics a user is interested in.The app is so promising, The Financial Times, which very publicly created an HTML5 app to get around Apple’s…
Native Apps are Better for Engagement, Worse for Revenues and Retention
- February 13, 2013
…different coding languages — Android uses Java, Apple/iOS uses Objective-C, and Microsoft Mobile uses Visual C++. A web-based app uses HTML5, CSS5 or Javascript and can be used on any…