Native Apps are Better for Engagement, Worse for Revenues and Retention

The newest quandary for publishers? Whether to go native or not on the tablet. B2B publisher GIE Media found that their audience engaged more
The newest quandary for publishers? Whether to go native or not on the tablet. B2B publisher GIE Media found that their audience engaged more with a native tablet app of its magazine "A Garden Life" than the flipboard app. "We see engagement of roughly 47 minutes per entrance into the [native] app, which is huge," Chris Foster, President and COO of GIE Media told Talking New Media. For the uninitiated, a native app is a downloadable piece of…...

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