This Week’s Subscription News: Coca-Cola, Guardian and Game of Thrones

Featuring Vice, Snopes, Recurly, The Athletic and HBO Now

This Week’s Subscription News: Coca-Cola

Source: Bigstock Images and Subscription Insider

In this week’s subscription news, Vice lays off 60 staffers, Snopes gets desperate, begging for reader donations, and Coca-Cola gets in on the meal kit craze by partnering with Chef’d. Also this week, Recurly integrates its platform with Xero to sync billing, Guardian pats itself on the back for new memberships, and the Boston Sports Journal launches with a subscription-based platform. We’ve got all those subscription headlines and more to kick off your summer weekend.

Guardian Touts Paid Membership Gains
Media Post: Publishing Insider

Vice Announces Approximately 60 Layoffs, with Vice Sports and Thump Hit Hard
Tubefilter

Snopes, Facing Legal and Advertising Trouble, Embarks on Urgent Campaign for Reader Donations
Nieman Lab

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Recurly Integrates with Xero to Synchronize Billing
PYMNTS.com

As ESPN Falters, Sports Startup, The Athletic, Chases Fans Tired of ‘Old Fluff’
Bloomberg

Game of Thrones Premiere Sent HBO Now Half a Million Downloads, 3x Increase in Revenue
TechCrunch

Coca-Cola Jumps on Meal Kit Bandwagon with Chef’d Beverage Pairing
The Spoon

Boston Sports Journal Launches with Subscription-Based Platform
CBS Boston