Weekly Subscription News: Pivotal, Pandora and Paid Subscriptions

Featuring NBA, Spotify, YouTube, Cheddar and Tronc

Weekly Subscription News: Pivotal

Source: Bigstock Photo and Subscription Insider

Need a quick break from your Sweet 16 bracket? We’ve got you covered with this week’s subscription headlines: the NBA is testing a stream that will let sports fans watch the last quarter of a live game for $0.22, SaaS-based Pivotal files for an IPO, and YouTube plans to push people toward subscriptions with annoying ads. Also this week, Dropbox, Spotify, Cheddar and Tronc are in the news.  

NBA Testing $0.99 Stream That Lets You Watch Final Quarter of Live Game
The Verge

Pivotal Files for IPO
ZDNet

Spotify Reveals 2M Free Users Were Dodging Ads Using Ad Blockers
Business Insider

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Dropbox Finishes Up 36 Percent on First Day of Trading
TechCrunch

YouTube to “Frustrate” Users with Ads in Push for Paid Subscriptions
Techaeris

Pandora Doubles Down on Ad Tech with Acquisition of AdsWizz for $145 Million
TechCrunch

Cheddar Raises $22 Million for International Expansion
Wall Street Journal

Newsonomics: “Retiring” from Tronc? What is Michael Ferro Up To?
Ken Doctor for Nieman Lab