Tribune Publishing Co. Finally Abandons tronc Brand

After two-plus years of ridicule and misunderstanding of Tribune Publishing’s new brand, tronc with a lowercase T, the company is taking back its name.
After two-plus years of ridicule and misunderstanding of Tribune Publishing's new brand, tronc with a lowercase T, the company is taking back its name. The return to Tribune Publishing Co. goes into effect today after the close of NASDAQ trading. The company's new ticker symbol will be TPCO. Based in Chicago, Tribune owns the Chicago Tribune, the Baltimore Sun, Hartford Courant, Orlando Sentinel, South Florida's Sun Sentinel, the New York Daily News, and The Virginian-Pilot among other newspapers....

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Subscription Show 2022 is the leading subscription business conference for strategy and operations

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.