This Week’s Subscription News: Google, Guidance and The Guardian

In this week’s subscription headlines, Microsoft announces its first official integrations with the newly-acquired LinkedIn, Apple says it has fixed its cloud storage subscription

In this week’s subscription headlines, Microsoft announces its first official integrations with the newly-acquired LinkedIn, Apple says it has fixed its cloud storage subscription bug, though the cause is still unknown, and publishers say Facebook can save Instant Articles with better data and subscription tools. Also, this week we’re reading subscription articles on OTT free trials, conspiracy theories on Google’s ad blocker and Salesforce’s revised guidance, thanks to deferred revenue.

OTT Free Trials Produce Subscription Conversions
Media Post: Marketing Daily

Microsoft Announces First Official LinkedIn Integrations
The Motley Fool

Apple iCloud Latest Update: Cloud Storage Subscription Bug Fixed
Droid Report

Publishers Say Facebook Can Save Instant Articles with Better Data, Subscription Tools
Digiday

How Deferred Revenue Enabled Salesforce to Raise Its Guidance
Market Realist

Wall Street Thinks Netflix May Be Lowballing Its Subscriber Numbers
CNBC

A Guide to the Google Ad-Blocking Conspiracy Theories
Digiday

The Guardian Drops Apple News in Bid to Boost Ad & Subscription Revenues
Apple Insider

Filed in Auto-renew Subscription, Business Services, Consumer Services, Entertainment and Streaming, Industry Announcements, News, Payment Processing, Revenue and Sales, SaaS and Cloud Services

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!