Nickelodeon Launches SVOD Service ‘Nicksplat’ on VRV

Get your fill of Nickelodeon classics like CatDog, Doug and The Wild Thornberrys for as little as $5.99 a month

Subscription News: Nickelodeon Launches SVOD Service ‘Nicksplat’ on VRV

Source: Nickelodeon

If you miss CatDog, Rocko’s Modern Life, All That and Kenan & Kel, you can get your fill of these Nickelodeon classics on NickSplat, a new streaming video on-demand channel on VRV, reports Entertainment Weekly. For $5.99, subscribers get full access to ad-free versions of 30 or so of their favorite Nickelodeon shows on VRV, following a free seven-day trial. NickSplat is also part of the VRV Premium bundle.

For $9.99 a month, subscribers can access an ad-free streaming video on-demand channel with new episodes, exclusive series, NickSplat and more on VRV including HarmonQuest, Dragon Ball Super, Bravest Warriors and more.

Subscription News: Nickelodeon Launches SVOD Service ‘Nicksplat’ on VRV

Source: Nickelodeon

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“Using the VRV platform, our goal is to empower both traditional media and popular digital brands to launch or extend their OTT channel presence,” said Eric Berman, head of content partnerships, VRV, Ellation, in a news release. “Our partnership with Viacom is a first of its kind. We’re very proud to be the premiere launch partner to bring a NickSplat channel into SVOD and share these nostalgic series so our passionate audience can fall in love with them all over again.”

Nicksplat is available at www.VRV.co or by downloading the app on iOs, Android, Xbox One, PS4, Apple TV, Roku, Chromecast, Android TV and Fire TV. VRV and Viacom will curate programming for NickSplat.

Subscription News: Nickelodeon Launches SVOD Service ‘Nicksplat’ on VRV

Source: VRV

Sam Cooper, Viacom executive vice president of distribution and business development partnerships, also commented on the new relationship.

“VRV, with a sophisticated user base that loves the best in animation, is the perfect platform to launch our NickSplat channel,” said Cooper. “Viacom’s content – including our deep library of genre-defining television – is highly in demand, and our audiences are always looking for new and innovative ways to enjoy our programming. We’re committed to finding the best partners to bring our individual brands direct to the consumer, and this relationship with VRV is an exciting step forward in our strategy.”

As part of the launch VRV, VRV is going on tour with experiential events across the country, starting in Santa Monica the weekend of September 7. At that event, guests can watch nostalgic cartoons, eat from a cereal bar and more.

Shows subscribers can expect to see on NickSplat include those mentioned above and these:

  • AAAHH!!! Real Monsters
  • The Angry Beavers
  • The Amanda Show
  • Are You Afraid of the Dark?
  • Kablam!
  • Chalk Zone
  • Legends of the Hidden Temple
  • Guts
  • Double Dare 2000
  • Nick Arcade
  • Legends of the Hidden Temple
  • Clarissa Explains It All
  • Hey Dude
  • The Mystery Files of Shelby Woo
  • Salute Your Shorts

Insider Take:

In theory, this is a great idea. However, we’ve seen niche SVOD channels before and most have not succeeded (e.g., SeeSo) or have changed their business model (e.g., CuriousityStream). Some have done very well, like the WWE Network which continues to grow and post solid financials along with continued interest from new subscribers. To succeed, a niche SVOD needs a clearly defined audience, a unique product, a solid marketing plan for customer acquisition and retention, and a great user experience. If NickSplat has all of those elements, it could very well succeed, and we hope it does.