Nickelodeon Launches SVOD Service ‘Nicksplat’ on VRV

If you miss CatDog, Rocko’s Modern Life, All That and Kenan & Kel, you can get your fill of these Nickelodeon classics on NickSplat,

If you miss CatDog, Rocko’s Modern Life, All That and Kenan & Kel, you can get your fill of these Nickelodeon classics on NickSplat, a new streaming video on-demand channel on VRV, reports Entertainment Weekly. For $5.99, subscribers get full access to ad-free versions of 30 or so of their favorite Nickelodeon shows on VRV, following a free seven-day trial. NickSplat is also part of the VRV Premium bundle.

For $9.99 a month, subscribers can access an ad-free streaming video on-demand channel with new episodes, exclusive series, NickSplat and more on VRV including HarmonQuest, Dragon Ball Super, Bravest Warriors and more.

“Using the VRV platform, our goal is to empower both traditional media and popular digital brands to launch or extend their OTT channel presence,” said Eric Berman, head of content partnerships, VRV, Ellation, in a news release. “Our partnership with Viacom is a first of its kind. We’re very proud to be the premiere launch partner to bring a NickSplat channel into SVOD and share these nostalgic series so our passionate audience can fall in love with them all over again.”

Nicksplat is available at www.VRV.co or by downloading the app on iOs, Android, Xbox One, PS4, Apple TV, Roku, Chromecast, Android TV and Fire TV. VRV and Viacom will curate programming for NickSplat.

Sam Cooper, Viacom executive vice president of distribution and business development partnerships, also commented on the new relationship.

“VRV, with a sophisticated user base that loves the best in animation, is the perfect platform to launch our NickSplat channel,” said Cooper. “Viacom’s content – including our deep library of genre-defining television – is highly in demand, and our audiences are always looking for new and innovative ways to enjoy our programming. We’re committed to finding the best partners to bring our individual brands direct to the consumer, and this relationship with VRV is an exciting step forward in our strategy.”

As part of the launch VRV, VRV is going on tour with experiential events across the country, starting in Santa Monica the weekend of September 7. At that event, guests can watch nostalgic cartoons, eat from a cereal bar and more.

Shows subscribers can expect to see on NickSplat include those mentioned above and these:

AAAHH!!! Real Monsters
The Angry Beavers
The Amanda Show
Are You Afraid of the Dark?
Kablam!
Chalk Zone
Legends of the Hidden Temple
Guts
Double Dare 2000
Nick Arcade
Legends of the Hidden Temple
Clarissa Explains It All
Hey Dude
The Mystery Files of Shelby Woo
Salute Your Shorts

Insider Take:

In theory, this is a great idea. However, we’ve seen niche SVOD channels before and most have not succeeded (e.g., SeeSo) or have changed their business model (e.g., CuriousityStream). Some have done very well, like the WWE Network which continues to grow and post solid financials along with continued interest from new subscribers. To succeed, a niche SVOD needs a clearly defined audience, a unique product, a solid marketing plan for customer acquisition and retention, and a great user experience. If NickSplat has all of those elements, it could very well succeed, and we hope it does.

Filed in Auto-renew Subscription, Consumer Services, Entertainment and Streaming, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Apps

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!