MoviePass Moves to Peak Pricing for Popular Movies Based on Demand

In yet another change to its subscription program, MoviePass (NASDAQ: HMNY) has launched surge pricing for popular movies during peak show times, reports Variety.

In yet another change to its subscription program, MoviePass (NASDAQ: HMNY) has launched surge pricing for popular movies during peak show times, reports Variety. MoviePass says its 'new dynamic pricing system' will take into consideration the demand for certain movies at peak days and times and add a 'small additional fee' based on that demand. Movie ticket surcharges will range in price from $2 to $6 based on demand....

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!