Superman, Wonder Woman, Batman, new series, exclusive content and more. That’s what DC Entertainment is promising fans with its new digital streaming subscription service – DC Universe – scheduled to launch this fall. DC Universe will feature TV shows, live action movies, animated programs, breaking news, an interactive encyclopedia, merchandise, membership rewards and a curated library of modern and classic comics, reports Forbes. DC Universe will also feature exclusive new shows: Titans this year and Doom Patrol and Swamp Thing next year, and two animated series Harley Quinn and Young Justice: Outsiders.
This is one of the first major moves made by AT&T since acquiring DC Entertainment and Warner Bros in June as part of the Time Warner deal.
“Developing new ways for consumers to access some of our most popular and iconic brands and franchises as well as exclusive, new content whenever they want, on the devices they choose, is one of our studio’s top priorities,” said Craig Hunegs, president, Warner Bros. Digital Networks, in a statement. “The DC UNIVERSE platform gives fans a place to tailor their experience and build a direct relationship with DC in a way they never could before.”
DC and Warner will both contribute their vast libraries of DC-based content to the streaming subscription service featuring many fan favorites, including four original Superman movies from the 1970s and 1980s, the first two seasons of Batman: The Animated Series from the 1990s, The Flash from 1990, and Linda Carter’s Wonder Woman, Superboy, Superfriends and The Dark Knight. Forbes said that there will be a social component to the DC Universe service, where fans can connect with each other and with creators.
“DC Universe is so much more than a streaming service. It’s a welcoming place for everyone to immerse themselves in their own level of DC fandom, with the epic characters, stories, and experiences they have come to expect from DC,” said Jim Lee, chief creative officer and publisher, DC Entertainment. “We are investing in and creating original, high-quality shows including the new Titans series, and curating the most beloved nostalgic content, while at the same time elevating the comic reading experience to new heights. Nothing this robust has ever been offered to fans before.”
As if that weren’t enough to attract non-Marvel superhero fans, DC Universe subscribers will also get access to a curated collection of thousands of back issues of DC comics.
“This hand-curated selection from our decades of comic creations gives fans a thematic digital longbox to carry with them on the device of their choosing or lets them watch exclusive video content on a big screen followed by the comic that inspired it,” said DC Entertainment publisher Dan DiDio.
DC Universe will be available for beta testing in August (interested fans can sign up online), followed by a full release later this fall. Once launched, DC Universe will be available on iOS and Android devices, Roku, Apple TV, Amazon Fire TV, Android TV, Google Chromecast and on the web. Subscription packages and pricing have not yet been released.
“Watch. Read. Shop. Connect. Explore. Win. This is your universe. Introducing DC Universe. A first-of-its-kind digital experience designed for DC fans.”
DC Universe has all the makings of a great streaming subscription service. It has a built-in fan base that spans generations of DC fans and huge financial support and resources from AT&T. If marketed and executed properly, DC Universe could be one of the few niche streaming services that makes it. Many niche services have tried and failed, with the notable exception of WWE Network which sets the bar high for others.