AMC Theatres Movie Subscription Grows to Over 400,000 Members

While MoviePass continues to falter, AMC Theatres’ movie subscription service, AMC Stubs A-List, hits another milestone as it grows to 400,000 members. This represents

Subscription News: AMC Theatres Movie Subscription Grows to Over 400

Source: AMC Theatres

While MoviePass continues to falter, AMC Theatres’ movie subscription service, AMC Stubs A-List, hits another milestone as it grows to 400,000 members. This represents more than 80 percent of AMC Theatres’ first-year goal and 40 percent of its second-year goal in just over three months’ time.

“While we do not plan to issue A-List enrollment statistics on a weekly basis, our hitting more than 400,000 enrolled members only three months and a week after launching the program is an enormous milestone,” said Adam Aron, AMC Theatres’ CEO and president, in an October 4 news release. “Those who have been following our progress with A-List are aware that we had originally expected 500,000 enrollments at the one-year mark and 1,000,000 enrollments at the two-year mark. Above our wildest hopes, in just 14 weeks, we have achieved 80 percent of our one-year goal and 40 percent of our two-year goal. This all bodes well for the future of increased moviegoing in America.”

The company launched the movie membership service as part of its customer rewards program this summer, offering AMC Stubs A-List members access to three movies per week for $19.95 a month. AMC Theatres is currently offering a 12-month price guarantee with a 3-month minimum commitment with automatic renewal. Members are billed month-to-month; AMC does not currently offer an annual membership payment feature. In the case of future price changes, members will be notified via email, unless the price increase is solely due to tax increases.

With no blackout dates, the movie membership applies for every movie, at every showtime, at every one of AMC’s 600 U.S. locations and in every format including IMAX, Dolby Cinema, RealD 3D, Prime and BigD. There are some exclusions including special events, fan events, private screenings, movie marathons, double features, Fathom Events, Metropolitan Opera, sporting events and select showtimes of certain foreign language films. The movie count resets every Friday, so moviegoers get a fresh count to kick off the weekend.

000 Members

Source: AMC Theatres

AMC Stubs A-List members can reserve their tickets online, at the box office or within the AMC mobile app as soon as the tickets for a particular showing are made available. They can hold reservations for up to three films at a time. In addition, members receive AMC Stubs Premiere perks which include 10 percent back on food and drink purchases, free size upgrades on popcorn and soda, as well as priority lanes at the box office and concessions. The perks are a $15 per year value.

As part of the company’s loyalty program, members earn points (100 points for every $1) for their monthly membership fee. They do not, however, receive points for tickets acquired through the service (i.e., no double dipping). Members earn points on any extra movie tickets they purchase along with concession purchases.

Unlike MoviePass, AMC Theatres makes it easy to cancel a movie membership. Members can contact AMC online to cancel or call guest services toll free. For members who upgraded from Premiere status to Stubs A-List, they’ll return to their previous Premiere status.

While the AMC Stubs A-List program seems relatively straightforward and not particularly unique, it is executing its program far better than MoviePass, a movie subscription competitor that has been plagued with problems and poor management. In addition to changing its pricing and offer multiple times, MoviePass has suffered from technology issues, causing blackouts within the system, it has run out of money and been temporarily shut down and it has been re-enrolling subscribers in the MoviePass plan, even after they’ve canceled.

Insider Take:

It is easy to see why AMC Stubs A-List is doing so well – simplicity and solid execution. Its program, pricing, and terms and conditions are easy to find and to understand. There are very few exclusions. If AMC Theatres simply continues what they’re doing, they will continue to be successful. MoviePass, on the other hand, is dying on the vine. It is only a matter of time before its subscribers lose complete confidence in the service and head to AMC Theatres for a better offer.

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