World Politics Review Uses Email Newsletters for Lead Generation & Aggregation

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World Politics Review sends out two daily emails -- Media Roundup, which highlights major stories and contains some links to the site's paywalled original content, and Leading Indicators, a late afternoon email with breaking stories that's exclusively filled with third-party links to other stories and headlines. While this may seem like a counter-intuitive email blast for most paid content sites, it's actually one of the site's best conversion tactics. Publisher Hampton Stephens told us that som...

 


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