August 22, 2013

Case Study Lessons: How to Get New Visitors When You Have a Hard Paywall

While hard paywalls are the best way to protect your content and maximize revenues from paid content, they are particularly difficult for discovery and sampling, which almost every potential subscriber wants. World Politics Review (WPR) — a subscription site that puts every original article behind its paywall — was able to get around this conundrum by “white listing” certain domains. In this week’s Members-Only Case Study, Publisher Hampton Stephens told Subscription Site Insider how World Politics…

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World Politics Review Finds a Way to Make International News Pay, Without a Meter

In a field driven by headline events and not at all lacking for opinions, World Politics Review (WPR) has built a rapidly growing business selling in-depth analysis of world events, marrying quality content with a hard paywall–a unicorn for international news. In this in-depth Case Study, Publisher Hampton Stephens tells Insider how the site lets new visitors bypass the paywall by white-listing domain names instead of installing a meter, sells group subscriptions to academic institutions through an affiliate partnership with EBSCO Host, and retains subscribers through a unique content aggregation method. Plus, lots of vendor recommendations and reviews!

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