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October 9, 2014

BitTorrent Goes Mainstream and Launches Paywall for Thom Yorke’s New Album

Business Strategy, Industry Announcements, News, Subscriber Acquisition /

Thom Yorke, the perpetually paranoid siren of all things technological and lead singer of British alternative-rock band Radiohead, last week released his second solo album Tomorrow’s Modern Boxes, exclusively for purchase on BitTorrent. This paywall introduction is a first for BitTorrent Inc, which is the corporate entity and public face of the immensely popular BitTorrent file-sharing platform. BitTorrent allows users to freely upload and download any and all media, most of which is explicitly not paid for. It’s…

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Convenience Drives Mobile Subscription Sales, Particularly for Streaming Video On-Demand

Entertainment and Streaming, News /

In a July 2014 poll, 76% of smartphone owners and 55% of tablet owners have downloaded apps. Of those, 43% of mobile users paid a one-time cost for an app, according to a Harris Poll conducted for Branchfire, proving that consumers will pay for content delivered in convenient formats. The survey reported that 70% of respondents said they have downloaded 10 or more apps (free and paid), 43% downloaded 20 or more apps, and 20% downloaded…

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3 Email Footer Tips to Boost Delivery and Lower Opt-Out Rates

Sample Library, Subscriber Acquisition, Subscriber Only /

Email continues to be a workhorse for many subscription & membership sites. That said, in an age of increased compliance issues and design changes that impact deliverability (think Gmail tabs), here are some smart ways others are managing their email opt-out and white-list “Footer” communications.

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