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Toronto Star Launches Star Dispatches, an eBook Subscription Service for Long-Form News

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In November of 2012, the Toronto Star launched Star Dispatches, a subscription eBook service. Sandy MacLeod, VP of Consumer Marketing, spoke with us about how Star Dispatches is driving acquisitions through the Toronto Star's website and existing subscribers, how it's been able to create a new product using existing employees, and why it chose a $1 a week subscription price. Plus, discover how you can drive subscription sales through your site while still having a presence on Amazon and Apple's ...

 

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