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May 23, 2013

Toronto Star Launches Star Dispatches, an eBook Subscription Service for Long-Form News

Case Studies, Subscriber Only /

In November of 2012, the Toronto Star launched Star Dispatches, a subscription eBook service. Sandy MacLeod, VP of Consumer Marketing, spoke with us about how Star Dispatches is driving acquisitions through the Toronto Star’s website and existing subscribers, how it’s been able to create a new product using existing employees, and why it chose a $1 a week subscription price. Plus, discover how you can drive subscription sales through your site while still having a presence on Amazon and Apple’s eBook discovery platforms.

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Case Study Lessons: When Launching New Subscription Products, Create Single Sign-On for Existing Subscribers

Business Media and Publishing, Industry Announcements, News, Technology /

As we discovered in our survey of subscription site executives for the 2013 Online Subscription Benchmark Report, 87% of subscription sites plan on launching new subscription and paid products this year. One new product that we particularly like is the Toronto Star’s eBook subscription service for long-form news content called Star Dispatches. Subscribers to Star Dispatches get one long-form news story — of varying genres, from lifestyle to investigative pieces — delivered each week to their…

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