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Top 10 Lessons From Foreign Affairs’ Highly Successful Online Subscription Marketing

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Quick Overview

Through data-driven marketing, Foreign Affairs is selling millions of dollars of subscriptions a year, the vast majority of which contain online content. Deputy Publisher & Director of Digital Strategy Lynda Hammes gave us an exclusive peek as to how a print journal founded in 1922 has successfully marketed online subscriptions. Includes useful tips on getting Facebook likes, optimizing PPC landing pages, and converting more free traffic into paying subscribers. Company Snapsho...

 

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