March 22, 2012

Google’s New Search Algorithms & Why Subscription Sites May Not Need to Worry

You’ve probably heard that Google is working on a new search algorithm to penalize sites that are “overly” optimized. As if you didn’t have enough to worry about.But subscription site execs might not have as much to fear as you think. True, Google’s constantly changing platform makes it more difficult for businesses to, well, do business — especially when the rules to get to the goal post change as you’re running down the field. And…

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Top 10 Lessons From Foreign Affairs’ Highly Successful Online Subscription Marketing

Through data-driven marketing, Foreign Affairs is selling millions of dollars of subscriptions a year, the vast majority of which contain online content. Deputy Publisher & Director of Digital Strategy Lynda Hammes gave us an exclusive peek as to how a print journal founded in 1922 has successfully marketed online subscriptions. Includes useful tips on getting Facebook likes, optimizing PPC landing pages, and converting more free traffic into paying subscribers.

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