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ShirleyMacLaine.com Creates a Powerful Community Around a Celebrity Thought-Leader

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Summary

In 1999, Shirley MacLaine decided to start a website as a legacy of her thoughts and ideas, many of which she introduced to the public through her best-selling books. Through online radio shows and an active community, ShirleyMacLaine.com has thrived with long-lasting customer accounts and high retention rates. (Note: the site is not a fan club, but rather a thought-leadership site for the New Age community.) CEO Brit Elders discusses what it's like to manage a site with a small staf...

 

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