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How Golf Odyssey’s Onboarding and Renewal Campaigns Lift Conversions and Reduce Chargebacks & Declines

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Quick Overview There's no shortage of free, golf-related content on the web, yet Golf Odyssey has for 20 years published a successful premium newsletter that offers exclusive golf-related travel tips and reviews. Publisher and Editor-in-Chief David Baum tells Insider how his team uses a free, non-premium content site to attract search visits and drive traffic to the subscription offer, and how they use an email onboarding series for trial members that's improved conversions and reduced chargebac...

 

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