Quick Overview
Launched in 2008, Compete.com sells subscriptions to its business information database to marketers at mid-sized organizations. Thanks to great search marketing, the site gets nearly triple the traffic of older competitors. And they've stolen a brilliant homepage design from B2C subscription database sites (like dating sites) to get those visitors interacting with content right away. Read on for a key lesson they've learned about which packages sell best when you offer multipl...
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