How a Guru-Branded Wine Site Built a Successful Subscription Model

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Quick Overview

Launched in 2001, eRobertParker.com is a great example of a guru-branded site, as well as a successful spin-off from a traditional print subscription newsletter. The site generates well over $1 million a year in subscription revenues, with tens of thousands of wine lovers paying $99 per year; plus, it has income from cross-sales, such as branded books and an educational program it developed with noted educator, Kevin Zraly.We interviewed managing director Mark Braunstein for this...

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