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Exclusive with Consumer Reports Online – 18 Effective Tactics for Subscription Marketers

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While most print magazines have been struggling to find a way to stay viable, Consumer Reports has been able to grow its subscriptions to Consumer Reports Online (CRO) to account for almost half of its subscription revenues. Chief Marketing Officer Jamie Darnow and ConsumerReports.org Editor-in-Chief Rachel Hager gave us an exclusive look at how they do it, sharing 18 lessons for publishers to learn from and imitate, from creative marketing campaigns to their use of account updater software to i...

 

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