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B2C Boating Enthusiast Site Combines Magazine-Style Articles with Multimedia Content to Attract Subs and Ad Revenues

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Quick Overview

Based on our exclusive interview with Publisher Glen Justice, we describe how Mad Mariner created a successful consumer boating enthusiast site with a hybrid business model. They use a wide variety of low-cost content (such as blogs, videos, slideshows, podcasts and reader surveys) to drive 70,000 monthly visitors. Those vistiors can subscribe to get full access to an archive of longer, magazine-style articles. Discover how their experiments with social media and audience surveys...

 

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