B2B Publisher Triples Revenue by Expanding Target Audience and Diversifying Content through Licensing and Repurposing

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Quick Overview

|Image2|Business Valuation Resources grew revenues from $2 million in 2005 to $6 million this year, despite nearly maxing out subscribers in its core audience of business appraisers. The secret: Diversifying like crazy. Owner David Foster describes how they expanded their target audience to include lawyers, M&A advisers and business owners, and how they use content licensing and widespread repurposing to create more than 250 premium products. Plus, he explains how single-product ...

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