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B2B News Site Takes on Print Incumbents with Nimble, SEO-Savvy Content

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Quick Overview

Founded in 2004, Defense Industry Daily faced long odds as an upstart against decades-old, entrenched competitors like Jane's. But the team picked a niche within the defense sector -- defense procurement and RFPs -- and created a purely digital, continually updated content model nothing like their print competitors'. They've become one of the top defense news sites on the Web, and are converting individual and group subscriptions with their in-depth reports on military RFPs. T...

 

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