A Perfect Go-to-Market Strategy Gone Bad

How a failed partnership dramatically changed RentLogic's business

Just eight days after RentLogic rolled out a new ratings system for rental properties, their key partner pulled the plug and ended the deal, reportedly after receiving strong pressure from landlords. Russell Perkins, Subscription Insiders Guide to Data Strategy, outlines how a seemingly perfect go-to-market strategy for this new data product went terribly wrong.
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