This Week’s Subscription Headlines: Ad Blockers, SaaS, Streaming Games & More

Here are some of our favorite subscription headlines of the week, covering everything from Facebook chatbots sending subscription-based messages and Microsoft entering the live streaming game space to Pandora's need to look beyond music and the inevitable paywall coming to Vermont newspapers. Here's what you need to know about the subscription business now.

Five on Friday: Product Innovation Misconceptions, Best App Builders & More

Five-on-Friday this week explores the best app builders for subscription businesses, how to innovate inside large corporations, product innovation misconceptions, use of Snapchat Discover, and the continued rise of native advertising.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Microsoft Posts Mixed Results for FY16 with Solid Subscription Growth

Earlier this week Microsoft Corp. posted mixed results for Q4 FY16 and fiscal year 2016, including sizable growth in Office 365 subscriptions, cloud services revenue, Xbox Live usage and Windows 10 adoption. These numbers help secure the company's success in the cloud computing arena while also providing recurring revenue to fuel future growth.

Subscription Scammers Try to Take Advantage of Pokémon GO Popularity

Pokémon GO, the most popular mobile game in U.S. history, and others are trying to capitalize on its success, including a company with an email subscription scam. According to media reports, the scammer is trying to convince players that they must subscriber to Pokémon GO for $12.99 a month within 24 hours to avoid getting locked out of the game. How should Nintendo and Niantic, the app's developer, respond?

Five on Friday: Relationship Branding, Facebook’s Lead Ads and More

Five on Friday this week is jam-packed with information including brand development, a great Mequoda quote, Gamification and Influencer Marketing.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

World of Warcraft Movie Could Attract a New Wave of Subscribers

In June, Blizzard Entertainment will release "Warcraft: The Beginning," a movie based on World of Warcraft (WoW), a massively multiplayer online role-playing game, and the developer is hoping it will attract a new wave of subscribers to the popular game, reports Master Herald. In fact, to build up excitement for the movie and the game, Blizzard Entertainment is considering giving away WoW expansions with the Ultimate Movie Edition.

Microsoft Delivers Solid Performance for FY16 Q2

During its January 28, 2016 earnings call, Microsoft reported solid performance and growth in key areas for the second quarter of fiscal year 2016, which ended December 31, 2015. Highlights run the gamut including widespread adoption of Windows 10, doubling the number of cloud users, and growing the number of Xbox Live users to an all-time high. Other highlights include...
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

EA Launches Origin Access, a Subscription Service for PC Gamers

Earlier this month Electronic Arts Inc., or EA, announced the launch of Origin Access, a subscription service for PC gamers. For $4.99 a month, Origin Access subscribers get all-you-can-play access to The Vault, a growing collection of PC games, a 10% discount on Origin purchases, and the opportunity to try new EA games before their release. At launch, the service was made available in the U.S., Canada, the U.K. and Germany, and it includes 15 games…

PlayStation Now Subscriptions Available in the UK for £12.99 Month

PlayStation owners in the U.K. can now play their favorite games with a PlayStation Now monthly subscription, says Engadget. For £12.99 a month, gamers have unlimited access to 150+ games in the PlayStation Now library, following a 7-day free trial. As an alternative to the subscription, users can rent individual games from £3 to £10 for 2- or 30-day periods. Sony launched PlayStation Now, a streaming game service, in the U.S. earlier this year. In the…

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