Why WordPress Isn’t Great as a Membership Site’s Content Management System

Both this blog and our other free publication WhichTestWon.com are built in WordPress. However, I prefer not to subscription sites on this platform. Because when people are paying for content, it shouldn't crash on them. Ever, if humanly possible. WordPress is great because it's (a) free, (b) relatively easy for your editorial staff to use without loads of training, (c) lots of free and cheap plugins are available for it, so your site can be cooler…

New Myths of Email Deliverability Busted: Publishers Are Not as Safe as Some Think

Whenever I'm on the phone with a subscription or membership site publisher these days, one of the questions I invariably ask them is, "What email service provider are you using?" I can instantly tell from their answer how well run their email program is -- especially whether their email is actually getting delivered. (The latter is the primary, but by no means the only, reason most publishers should be using a good ESP rather than…

BadCustomer.com – A Clever Way to Fight Subscription Chargebacks?

Any subscription site that doesn't watch and worry over credit card chargebacks is a site that's doomed to have rocky finances. The problem isn't just giving back refunds, it's the fact that your merchant account processing fees will rise if you have too many chargebacks. Then your monthly processing limit could fall. Ultimately, you could lose your processing account completely, and have a darned hard time opening a new one. These are not inflated fears. If…

Subscription Publishers – Should Your Staff Be Mainly Virtual or Mainly In-Office?

According to a survey run on the SIPA site for the past 70 days, the 81 respondents mainly broke into two distinctive clumps. 30% of respondents work for a publishing company that's mainly virtual with 75-100% of staff working outside formal offices. 55% of respondents said their company is not virtual with 0-24% of staff working outside the main offices. The vast majority - nearly 100% - of SIPA members have a primarily subscription-based business…

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