Top 4 Reasons Subscription Sites Should Integrate Social Media Sign-Ons
Site visitors really seem to love signing-on with a social media account. But should paid content and subscription sites be offering this technology? The consensus seems to be “Yes!” In general, allowing site visitors to sign-on with a social media account will: Get you higher site-visitor-to-registered-user conversion rates (up to 50%, according to the Harvard Business Review). Get you more customer data. (Most sites will give you a personal email address, along with data you probably don’t collect but…
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